Up-to-date information and smooth performance are key to your website’s success. Stanford Web Credibility Research shows that a website’s design and usability play a major role in users’ evaluation of a company’s credibility. Regardless of what products or services you offer, if your website is lacking, potential customers immediately discount your credibility and look elsewhere.
Management expert Gary Hamel once compared great design to pornography, because, to paraphrase Justice Potter Stevens, you know it when you see it. But does that mean you should be investing money in a professionally designed website for your business? Will that investment pay off? When it comes down to it, will a beautiful website win you more customers and earn you more money?